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Sabtu, 20 Juni 2015

Ebook The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld

Ebook The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld

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The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld

The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld


The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld


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The Immortal Games of Capablanca (Dover Chess)By Fred Reinfeld

"Chess was his mother tongue." − Richard RétiUndoubtedly one of the strongest players the games has ever seen, the Cuban master José Raul Capablanca (1888–1942) was renowned for his lightning-quick chess comprehension, faultless judgment, and nearly unrivaled endgame skill, qualities which enabled him to win and retain the World Championship from 1921 to 1927.His remarkable talent is evident in this superbly annotated treasury of 113 of his greatest games, regarded as one of the classics of chess literature. Study "the chess machine" in action against a host of the world's finest layers, including Marshall, Alekhine, Nimzovich, Dr. Lasjer, Bogolyubov, Tartakower, Marocsy, Euwe, Colle, Znosko-Borovsky, and many others. Although he claimed to have learned more from his losses than his victories, Capablanca was seldom in a position to benefit from defeat. In a career that spanned over 40 years, he lost only 36 serious games.Capablanca's success was largely due to his enormous natural talent for the game. He disliked learning chess from books and was seldom inclined to prepare for a match. He simply played. And when he did, he made it seem easy. His best games are models of beauty, economy, clarity, and imagination.Now chess players can study his incredible prowess in this superb games collection, which also contains a revealing biography of Capablanca, his tournament and match record, and an Index of Openings. Any chess player will derive great satisfaction from this book, whether he studies the games for sheer pleasure or to increase his playing skill.

  • Amazon Sales Rank: #773807 in eBooks
  • Published on: 2012-09-05
  • Released on: 2012-09-05
  • Format: Kindle eBook

About the Author This is one of the first books by Fred Reinfeld, who went on to become the most prolific and popular author on chess, and became an author on other subjects as well. Reinfeld wrote more than fifty books on other subjects such as checkers, coin collecting and stamp collecting. Fred Reinfeld won the 1931 New York State Championship, with Fine finishing second. Reinfeld won their individual game. In Pasadena 1932, the strongest grandmaster tournament in the USA in the decade of the 1930s, Fine and Reinfeld both got the same score of 5-6. Fine won their individual game. However, Reinfeld did better against the higher ranked players, including a win over Reshevsky and a draw with World Chess Champion Alexander Alekhine. After that however Reinfeld only played in a few other chess events. He spent the rest of his life writing about the game, not playing it. Fine, by contrast, went on to become one of the strongest players in the world. Fred Reinfeld was born on January 27, 1910. Although Fred Reinfeld is now remembered as a writer about chess and other subjects, he was also a strong player. In the 1950 USCF Rating List he was rated number 6 in the United States with a rating of 2593. He defeated Reshevsky twice and Fine once in tournament games and drew World Champion Alekhine in the grandmaster tournament in Pasadena 1932, the strongest tournament ever played in the Western United States. Reinfeld wrote more than one hundred chess books. In his day, almost all young chess players started off on his books. Nowadays, his books are mostly out of print because they were written in descriptive notation, as this one is. Fred Reinfeld died on May 29, 1964.

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Rabu, 17 Juni 2015

Free PDF From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon

Free PDF From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon

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From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon

From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon


From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon


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From Freelancer to Entrepreneur: Escaping work and finding happinessBy Rob Cubbon

"If you're looking for something that can help you think a little bit differently to move your life on in tangible ways, then this is it!"   – Mark Speed    "I thoroughly enjoyed this short book. It was uplifting to read about the changes Rob was able to make in his life."   – Janet Matthews    Rob was caught in a rut professionally, emotionally and mentally. He drifted from freelance job to freelance job, lived for his pay check and the less said about his spare time the better.     Warning: the book contains language and situations of an adult nature.     Then the internet came along and changed his life – but not in the way that you think.     This book doesn’t center around one transformative life-changing moment. Instead, this book contains a whole host of them.     There's lots of advice here that can help you turn your life around and start a business online. And, if you'd like, Rob would love to help you do this.     The book follows Rob's journey from his first disastrous job, through his stagnation on the London freelance design circuit, then from starting a blog and working from home as a freelance graphic designer to eventually to becoming director of his own company and an entrepreneur.     We find out exactly how Rob created a trustworthy brand online enjoying recurring passive income and client work.

  • Amazon Sales Rank: #3178961 in Books
  • Published on: 2014-06-30
  • Original language: English
  • Dimensions: 9.00" h x .17" w x 6.00" l,
  • Binding: Paperback
  • 72 pages

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Senin, 15 Juni 2015

Free PDF Loving John: The Untold StoryBy May Pang, Henry Edwards

Free PDF Loving John: The Untold StoryBy May Pang, Henry Edwards

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Loving John: The Untold StoryBy May Pang, Henry Edwards

Loving John: The Untold StoryBy May Pang, Henry Edwards


Loving John: The Untold StoryBy May Pang, Henry Edwards


Free PDF Loving John: The Untold StoryBy May Pang, Henry Edwards

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Loving John: The Untold StoryBy May Pang, Henry Edwards

  • Sales Rank: #1712863 in Books
  • Published on: 1983-01-01
  • Binding: Hardcover
  • 336 pages

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Sabtu, 09 Mei 2015

Download PDF The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden

Download PDF The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden

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The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden

The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden


The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden


Download PDF The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden

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The Original Story: God, Israel, and the WorldBy Jill Barton, Julia Bowden

Ideal for beginning students and readers of all faiths or none, The Original Story is a comprehensive and lively guide to the Hebrew Bible. This richly informative volume provides a complete introduction to Old Testament history, archeology, geography, and textual interpretation — all at an accessible level. The core of the book explores central biblical themes, including the character of God, the human condition, ethics, human suffering, and God's relationship with the people of Israel. The authors further consider various topics such as prophecy, law, and worship in the Old Testament.

The very readable text is complemented throughout by sidebars, fact boxes, maps, and illustrations. All features considered, The Original Story is one of the best guidebooks to the Hebrew Bible now available.
 

  • Sales Rank: #457286 in Books
  • Published on: 2005-07-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .84" w x 7.00" l, 1.28 pounds
  • Binding: Paperback
  • 236 pages
Features
  • ISBN13: 9780802829009
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
John Goldingay 
in Church Times (on British edition)
"The more I read this up-to-date, user-friendly, middle-of-the-road introduction to the Old Testament, the more I liked it. . . The authors provide a reliable guide to the range of views on literary and historical questions, and they encourage readers towards moderate answers."

Theology
(on British edition)
"The Original Story deserves to go on your reading lists. . . Its authors are the best kinds of experts, those who know their subject so thoroughly that they can summarize it in ordinary language without being simplistic."

Review of Biblical Literature
"Few general introductions to the Old Testament match this one! . . . A gift for both teacher and student."

From the Inside Flap
Ideal for beginning students and readers of all faiths or none, "The Original Story" is a comprehensive and lively guide to the Hebrew Bible. This richly informative volume provides a complete introduction to Old Testament history, archaeology, geography, and textual interpretation -- all at an accessible level. The core of the book explores central biblical themes, including the character of God, the human condition, ethics, human suffering, and God's relationship with the people of Israel. The authors further consider various topics such as prophecy, law, and worship in the Old Testament.

The very readable text is complemented throughout by sidebars, fact boxes, maps, and illustrations. All features considered, "The Original Story" is one of the best guidebooks to the Hebrew Bible now available.

About the Author
Julia Bowden is deputy head of curriculum at Guildford High School in Surrey, England.

John Barton is Oriel & Laing Professor of the Interpretation of Holy Scripture at the University of Oxford. John Muddiman is G. B. Caird Fellow in New Testament Studies in Mansfield College, Oxford.

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Selasa, 05 Mei 2015

Ebook , by J. E. Moores

Ebook , by J. E. Moores

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, by J. E. Moores

, by J. E. Moores


, by J. E. Moores


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, by J. E. Moores

Product details

File Size: 185286 KB

Print Length: 40 pages

Simultaneous Device Usage: Unlimited

Publication Date: February 9, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00TFBCA2Q

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Amazon Best Sellers Rank:

#759,944 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This book is for beginners, and it is TINY / thin for the price, check the specs before buying. I had hoped to learn about swirling resin colors and other techniques, but it stays very basic. The author uses sculpey almost exclusively for his sculptures it seems, and that is the only sculpting material he mentions. I was irritated that it was missing info I'd expected to find, but the author's dislike of mold release is mentioned at least three times. I had reconciled myself to believing the book was intended for children, and was considering passing it along to a kid, but it prominently features the F word in one of the pictures towards the end. I have seen the author's youtube vids, he does nice work / seems like a nice guy, but I found this book disappointing for the price. This hobby / occupation can be expensive, and this book was an expense I could have skipped.

This is a short and basic introduction to sculpting, mold making, and painting a vinyl toy. It is more inspiration than instruction but gives you enough information to get started and let's you work out the rest. The book could have benefitted from just a little more depth on why the author gives you the instructions he does, but that does not detract from the value of the book as-is.

This book give alot of info on one of my favorite past times. The section are not to long and allows for it to sink in.

Jay has a funny and down to earth way of teaching the art of making your own toys. He explains everything clearly and concisely, this book and his Youtube videos were, and still are, a go to reference when I need some help with casting my own charms and characters.

jay moores is the man. ive been casting resin for about a year and jay got me started. concise. everything u need to jump in resin casting. jays own pieces offer plenty of inspiration and he lays out all the groundwork for the perspiration part. check it out!

Nice introduction to mold-making and casting though you can find the same and more information by searching YouTube, blogs and forums.

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Senin, 04 Mei 2015

Free Download How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Free Download How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


Free Download How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

About the Author

Jenni Romaniuk, Associate Director (International), Ehrenberg-Bass Institute for Marketing ScienceJenni Romaniuk is Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute, at the University of South Australia. Jenni's research covers Brand equity, Mental Availability, Brand Health Metrics, Advertising effectiveness, Distinctive assets, Word of mouth and the role of Loyalty and Growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand's distinctive assets. She is also a pioneer in Mental Availability measurement and metrics. Jenni is Executive Editor (International) of the Journal of Advertising Research, and is on the Editorial review board for four other journals. She has published in journals such as the Journal of Business Research, Journal of Marketing Management, Marketing Theory and European Journal of Marketing.Dr Byron Sharp is Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia. The Ehrenberg-Bass Institute's research is used and financially supported by many of the world's leading corporations, including Coca-Cola, Colgate-Palmolive, First National Bank, General Motors, Procter & Gamble, Turner Broadcasting, CBS, ESPN, and Unilever. Byron's book 'How Brands Grow' was voted marketing book of the year by AdAge readers in 2013. He has also published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted with Professor Jerry Wind two conferences at the Wharton Business School on the laws of advertising, and co-edited the 2009 and 2013 special issues of the Journal of Advertising Research on scientific laws of advertising. His university textbook 'Marketing: theory, evidence, practice' (Oxford University Press) was released in 2013.

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Product details

Hardcover: 192 pages

Publisher: Oxford University Press; 1 edition (November 19, 2015)

Language: English

ISBN-10: 0195596269

ISBN-13: 978-0195596267

Product Dimensions:

9.1 x 0.8 x 6.3 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

12 customer reviews

Amazon Best Sellers Rank:

#122,569 in Books (See Top 100 in Books)

Both of the "How Brands Grow" books are must reads for any modern marketer. They are filled with solid examples showing what works and how brands exist and interact with the consumer. Even better, the examples span the world comparing a wide range of established and emerging markets.Most important, the chapters reveal the flaws many of the enthusiastic theories of brand growth. Marketing is far too often caught up in a fad - like brand love or consumer engagement. And while marketers get promoted for telling their superiors they've embraced the fads, the companies they work for suffer damage.The reader should also be ready. My experience had already shown me common sense support for what the book reveals. But for others, perhaps more steeped in the fads, the book may be challenging and irritating. I have friends it so thoroughly surprised it took them time to embrace what is said.There is also care required in reading this book. It is all about brand - and heavily salted with examples from consumables (like soft drinks) and services (like banking). There are few hard product examples (a couple of automotive and technology), but not many. But getting into the details of these weaknesses too much would undermine the absolute about this book - that it's an ABSOLUTE MUST READ for any marketer.

How Brands Grow part 2 is a must read for all those interested in understanding what makes the difference between big, successful brands and small brands.This new book brings all the insights of 'How Brands Grow - what marketers don't know' to the next level, providing practical examples on how to measure mental availability, distinctive assets and physical availability. Additionally it also provides plenty of data points on emerging markets - very useful and relevant to demonstrate that the laws of growth hold true also in less developed, often fast growing markets.I found 'how brands grow - part 2' as inspiring as the former and possibly even better in providing guidance about implementing the laws of growth in real business life.

I was very skeptical about the recommendation I got on the first book. I thought after 30 year of marketing with companies like P & G, Kraft, T-Mobile and Mars I knew enough about marketing. I was wrong. I found it to be the best clear headed marketing book I have have read in years. THere is so much baloney that passes for marketing today. This book and the first book by Sharp approach marketing from a much more realistic basis. The book explains how many platitudes about marketing are just not true. If you are serious about your craft, I suggest you read these two books.

Order it. Read it. Implement it.

This second book, builds on a very successful part 1. The global standard for brand knowledge.

Exactly what I needed. Price was right. Delivered quickly.

How Brands Grow Part 1 was a brilliant, milestone publication that changed how many of us look at marketing. Treating consumer buying behavior as probabilistic rather than deterministic, and looking at marketing using data based analysis, backed by underlying fundamental theory, has been both highly influential and very useful. I therefore had very high expectations for this follow up. However, I was ultimately just a little disappointed. There is nothing wrong with the book per se, and if you haven't read the first one, I would jump straight to this edition, as it covers most of the key insights, and expands on important topics such as mental and physical availability. But I thought it could, and should have have expanded on those original ideas to a greater degree. I felt that it also badly missed examples of how strategically applying these principles delivers results in market.From a technical perspective, the section on mental availability does start to dig into the science of memory, but I thought it could have gone much deeper. For example, I would have liked to see more discussion around how the practical bottleneck in memory lies in retrieval rather than in encoding - Humans have plenty of space for memory encoding, but for the practical purposes of 'mental availability', the challenge is to have those memories activate at the time and place when they are relevant to our brands. Acknowledge that, it opens up all sorts of opportunities to tap into the science of memory, especially leveraging context, priming, co-encoding, and cuing to create mental availability at the time and place where it really counts. I would also liked to have seen more around how mental availability is impacted by competitive marketing, as what memories spring to mind first are very dependent on how competitors are soaking the market. Along with memory, I think there was room for a lot more discussion around prototype theory, which can have a big impact on how memories are encoded, categorized and retrieved.At a practical level, I would also liked to have seen more discussion around some common debates the first book triggered around potentialy atypical categories. For example, how closed networks, habits, and situations where switching costs are high (learning curves, accessories, lock and key, personal branding) impact sequential repeat buying. I was pleased to see luxury brands discussed, but it was only very briefly, at the end of the book.This doesn't in any way detract from the value and impact of the original book, which I would give a heartfelt 5 stars for it's insights into fundamental probabilistic buying behavior. But for me, that created very high expectations, especially with respect to tapping into psychology related science to uncover rules or laws that can be applied to marketing. This book does move the proverbial peanut down the road a little, but not as much as I'd hoped.

I am very grateful for this book. It finally answered many questions I had and helped me to deal with my projects.

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Minggu, 03 Mei 2015

Ebook Free Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard

Ebook Free Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard

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Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard

Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard


Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard


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Places of the Heart: The Psychogeography of Everyday Life, by Colin Ellard

Review

Praise for Places of the HeartLibrary of Science Book Club selectionDiscover magazine “What to Read” selectionBook Riot “Small Press Book to Read” selection“A really great book.” —IRA FLATOW, Science Friday “A great read.” —RUDY MAXA, Rudy Maxa’s World“From Neolithic monuments that awe to ‘playground casinos’ that empty wallets, Ellard argues that a scientific understanding of how our surroundings affect us must be the foundation on which we build the cities and homes of tomorrow.” —Discover“Meshing recent findings with thoughtful appraisals of their implications, Ellard looks at spaces and the awe, lust, boredom, affection or anxiety that they trigger. He is richly insightful, particularly on digital encroachments into the experience of place.” —Nature“Wide-ranging and absorbing. . . . Powerfully and comprehensively written. . . . An exceptional introduction to a vital part of the human experience.” —Colorado Review“Ellard breaks down psychological and neurological information in an accessible way. . . . Highly recommended.” —Book Riot“Aren’t architects and urban planners trained to design buildings and cities? Why should a psychologist have a say in this? Because Ellard brings tools to the design board that should help ensure more positive responses to urban environment, from a mundane alleyway to an awe-inspiring cathedral or city hall. . . . Places of the Heart should stimulate debate about how our cities are shaped and how they shape us.” —Waterloo Region Record“Ellard shows that simple distinctions between nature and culture tend to collapse where many modern technologies are concerned. . . . Many of the trends with which Ellard engages—such as virtual reality technology that would allow individuals to live in a curated, mediated, personalized, and highly commodified bubble—sound as if they were pulled from the pages of Ray Bradburyesque science fiction.” —Quill & Quire “If you care about your city and your happiness, read every page of this fascinating book. Places of the Heart offers a thrilling journey through the pathways of our cities and the human mind. This is no flight of fancy. It’s an evidence-based exploration of how the places we inhabit change our minds and bodies. Colin Ellard is one of the world’s foremost thinkers on the neuroscience of urban design. Here he offers an entirely new way to understand our cities—and ourselves.” —CHARLES MONTGOMERY, author of Happy City: Transforming Our Lives Through Urban Design“This beautifully written book grabs the reader from the start, with personal stories from the author’s life interwoven with history, archaeology, technology, and design.” —ESTHER M. STERNBERG, MD, author of Healing Spaces: The Science of Place and Well-BeingPraise for Colin Ellard“One of the finest science writers I’ve ever read.” —Los Angeles Times“Delightfully lucid. . . . Ellard has a knack for distilling obscure scientific theories into practical wisdom.” —New York Times Book Review“[Ellard] mak[es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating.” —NPR“[Ellard] entertain[s] us with an explanation of the cold, hard science [and] artfully constructed exploration[s] of how our relationship to spaces plays a huge part in making us human.” —Quill & Quire“Fascinating.” —Globe and Mail“Smart.” —Cleveland Plain Dealer“Delightful.” —Publishers Weekly“Ellard writes with admirable clarity.” —Kirkus Reviews“As an architect . . . [Ellard] took me on a journey to places I’d never even considered before.” —SARAH SUSANKA, author of The Not So Big HousePraise for Places of the HeartLibrary of Science Book Club selectionDiscover magazine “What to Read” selectionBook Riot “Small Press Book to Read” selection“A really great book.” ―IRA FLATOW, Science Friday “A great read.” ―RUDY MAXA, Rudy Maxa’s World“From Neolithic monuments that awe to ‘playground casinos’ that empty wallets, Ellard argues that a scientific understanding of how our surroundings affect us must be the foundation on which we build the cities and homes of tomorrow.” ―Discover“Meshing recent findings with thoughtful appraisals of their implications, Ellard looks at spaces and the awe, lust, boredom, affection or anxiety that they trigger. He is richly insightful, particularly on digital encroachments into the experience of place.” ―Nature“Wide-ranging and absorbing. . . . Powerfully and comprehensively written. . . . An exceptional introduction to a vital part of the human experience.” ―Colorado Review“Ellard breaks down psychological and neurological information in an accessible way. . . . Highly recommended.” ―Book Riot“Aren’t architects and urban planners trained to design buildings and cities? Why should a psychologist have a say in this? Because Ellard brings tools to the design board that should help ensure more positive responses to urban environment, from a mundane alleyway to an awe-inspiring cathedral or city hall. . . . Places of the Heart should stimulate debate about how our cities are shaped and how they shape us.” ―Waterloo Region Record“Ellard shows that simple distinctions between nature and culture tend to collapse where many modern technologies are concerned. . . . Many of the trends with which Ellard engages―such as virtual reality technology that would allow individuals to live in a curated, mediated, personalized, and highly commodified bubble―sound as if they were pulled from the pages of Ray Bradburyesque science fiction.” ―Quill & Quire “If you care about your city and your happiness, read every page of this fascinating book. Places of the Heart offers a thrilling journey through the pathways of our cities and the human mind. This is no flight of fancy. It’s an evidence-based exploration of how the places we inhabit change our minds and bodies. Colin Ellard is one of the world’s foremost thinkers on the neuroscience of urban design. Here he offers an entirely new way to understand our cities―and ourselves.” ―CHARLES MONTGOMERY, author of Happy City: Transforming Our Lives Through Urban Design“This beautifully written book grabs the reader from the start, with personal stories from the author’s life interwoven with history, archaeology, technology, and design.” ―ESTHER M. STERNBERG, MD, author of Healing Spaces: The Science of Place and Well-BeingPraise for Colin Ellard“One of the finest science writers I’ve ever read.” ―Los Angeles Times“Delightfully lucid. . . . Ellard has a knack for distilling obscure scientific theories into practical wisdom.” ―New York Times Book Review“[Ellard] mak[es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating.” ―NPR“[Ellard] entertain[s] us with an explanation of the cold, hard science [and] artfully constructed exploration[s] of how our relationship to spaces plays a huge part in making us human.” ―Quill & Quire “Fascinating.” ―Globe and Mail“Smart.” ―Cleveland Plain Dealer“Delightful.” ―Publishers Weekly“Ellard writes with admirable clarity.” ―Kirkus Reviews“As an architect . . . [Ellard] took me on a journey to places I’d never even considered before.” ―SARAH SUSANKA, author of The Not So Big House

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About the Author

Colin Ellard, who works at the intersection of neuroscience and architectural and environmental design, is the author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall and Places of the Heart: The Psychogeography of Everyday Life (forthcoming from Bellevue Literary Press). He has published scientific work in international journals in North America, Europe, and Asia for the past twenty-five years and has also contributed to the public discussion of environmental psychology through his work with museums and the media. A cognitive neuroscientist at the University of Waterloo and director of its Urban Realities Laboratory, Ellard lives in Kitchener, Ontario.

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Product details

Paperback: 256 pages

Publisher: Bellevue Literary Press (September 15, 2015)

Language: English

ISBN-10: 1942658001

ISBN-13: 978-1942658009

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review:

3.7 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#159,505 in Books (See Top 100 in Books)

good readings.

I read non-fiction only sometimes, and was worried this topic might be a bit of technical or dry, but I was quite fascinated on almost every page with a field of science I had never before explored. Ellard splits up his material into the emotional reactions that different places manifest in us, and then breaks down those emotional responses to their technical and scientific elements without ever losing the thread of a compelling narrative.He mixes in stories from his own life, or examples of emotions caused by places that we've all felt. For instance, I know now that he loved a particular red metal can opener that was taken from him by rust, and he still wistfully thinks of it when opening a can of beans. :) (And then he describes the science of why he may feel that!)For me, though, I was hugely surprised at the amount that is unknown in this field. Ellard sometimes describes two contrasting theories for what is happening at a given time - like how we feel in places of awe - and tries to reconcile those differences. I think this should be mandatory reading for any urban planner, or anyone who has a house they want to feel like home.All in all, a fascinating read that I plan on picking up for an architect friend of mine, and maybe I'll share my copy with my aunt and sisters, but I may make them get their own.

Psychogeography is, in Ellard’s opinion, how our surroundings affect our moods and behavior. How plants make any place seem better- and make people less apt to destroy things. How featureless concrete expanses make a person nervous and unwilling to linger. How surroundings can awe, suffocate, sooth, or tempt a person (think the insides of shopping malls). He explains how and why people have these reactions, and how they can be used to manipulate people. He also goes into how digital technology is changing things, and how it could be used to alienate or integrate.This is important stuff for any architect, designer, or city planner. It’s also helpful for just about anyone who wants to understand why the feel the way they do in certain environments. One part I especially liked was when he wrote about Temple Grandin’s slaughter house designs that keep cattle calm instead of panicked as they go to their deaths- this is manipulation at its most obvious. How many places do we frequent that affect us in a similar way without our ever being aware of it? The book is technical but easily readable. Recommended.

Overly academic prose that seems to lack actual meaning. I tried, I'm theoretically interested in this topic, but could not force actual meaning from the pontificating and defining that only a professor would love.

The book's premise looked promising, but the writing is so dead and the organization of information so shoddy and shallow that about a third of the way in I realized that I knew nothing and gave up.

Ellard makes the esoteric accessible

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